Why I made Pluck

I use Claude every day. A few months ago I noticed I was filling out forms and asking Claude to fill them with me — paste the form, copy the text, edit, submit. Always the same dance. Pluck is what happens if you remove the dance.

The thing that broke my brain was watching people type "fine" into textareas while their AI, in another tab, knew the actual answer. The sprint retro form asks how the last two weeks went. Your standup notes are in Linear. Your PRs are in GitHub. The Slack thread where the deploy went sideways is right there. All of it is one prompt away. But the form doesn't know that, so you sit there at 11pm on a Friday and type "fine, a few hiccups."

That's the wrong shape. The form was designed for a world where the respondent is the only one who knows the answer. That world is gone for a lot of questions. The respondent now has a thing sitting on their desk that has read everything they've read this week.

So I started with a small thought: what if a form had two interfaces? The page you see, and the data structure your AI sees. Same URL. The AI fills it from your context. You review what it wrote, change what's wrong, and hit submit. The form fills itself, basically.

That's Pluck. One URL. Two interfaces. You paste the link into Claude or ChatGPT or whatever you use, and your AI does the typing. You do the reviewing. The form sender gets a structured response either way — they don't need to know which side filled it in.

I'm not sure this is the right idea. I'm sure the current shape of forms is wrong. There's a gap between those two things, and that's where I'm working. Some weeks the gap feels obvious and I move fast. Some weeks I open the dashboard and wonder if I've spent three months building a clever solution to a problem nobody actually has. Then someone emails me about a use case I hadn't thought of and I'm back at the keyboard.

A few things I think are true and might be wrong about. Forms aren't going away — they're a contract about what data you want, in what shape. AI doesn't kill that, it just changes who fills it in. The contract still matters. Two URLs would have been easier; one URL is the point. If sharing requires a decision about which link to send, the architecture leaked into the user's brain. It shouldn't.

I'm one person. This is nights and weekends right now. There are bugs. There are sharp edges. The auth flow still asks for a password, which feels stupid in 2026 — magic links are coming. The empty states are bad. The dashboard is rough in three places I know about and probably twelve I don't. If something breaks for you, hi@pluck.one — I read everything.

This is week one of open beta. I'd rather you tell me what's wrong than tell me it's cool.

— Sumit